Does live shopping work for electronics in Kuwait?

It works where seeing the product move, drape or be demonstrated changes the decision, and it does very little where a photograph already told the whole story.

Where it works

The reliable signal is your own returns data. High return rates for fit, colour or scale mean the still images are not doing the job — which is exactly the gap a live stream closes.

Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For an electronics store in Kuwait, the answer turns on one thing in particular: Electronics are compared before they are bought, and the comparison happens on somebody else’s site. Price is visible and margin is thin.

What is different about Kuwait

A small, dense, high-income market where delivery is quick and word of mouth moves faster than advertising.

Local payment habits favour cards and instant transfer.

What is different about an electronics store

The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.

Where a mobile app comes into it

Electronics buy rarely, so an app has less to do here unless accessories and consumables are a real part of the business.