How do you increase conversion for fashion in Qatar?

Usually not on the product page. Measure the funnel by step and the loss is nearly always at checkout — address entry, payment method, or a delivery estimate the customer did not expect.

Where the drop-off actually is

The single highest-yield change for most stores in this market is showing the delivery date before checkout rather than after. It removes the reason people leave to go and check.

Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a fashion store in Qatar, the answer turns on one thing in particular: Fashion carries the highest return rate in retail — sizing is guesswork on a screen — so the margin has to survive a third of the order coming back.

What is different about Qatar

Small, wealthy and concentrated — a store can reach most of the addressable market without a large budget.

Card payment dominates and delivery distances are short.

What is different about a fashion store

Discounting to grow trains people to wait for the discount. It works once.

Where a mobile app comes into it

Repeat rates in fashion are strong once a customer trusts the sizing, which is exactly the behaviour an app is built for.