How do you increase conversion for home in the GCC?

Usually not on the product page. Measure the funnel by step and the loss is nearly always at checkout — address entry, payment method, or a delivery estimate the customer did not expect.

Where the drop-off actually is

The single highest-yield change for most stores in this market is showing the delivery date before checkout rather than after. It removes the reason people leave to go and check.

Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a homeware and furniture store in the GCC, the answer turns on one thing in particular: Large items, expensive delivery, and a decision made over weeks with other people involved.

What is different about the GCC

The GCC is not one market. Payment habits, delivery norms and language expectations differ enough that a single approach underperforms in at least one country.

Payment preference varies by country more than most planning assumes.

What is different about a homeware and furniture store

Discounting to grow trains people to wait for the discount. It works once.

Where a mobile app comes into it

Saved rooms and lists do more here than notifications — the purchase is slow and shared.