How do you measure whether a live stream made money?

Revenue in the seven days after, not during. Most of the effect arrives later, from people who watched, did not buy, and returned when they had decided.

What decides it

Track four things: peak concurrent viewers, orders during, orders in the following week from people who watched, and returns on what was sold. The last one matters because a stream that oversells produces revenue that reverses.

The part that gets skipped

Recorded short-form outperforms live for most small stores: the same content, none of the scheduling, and it keeps working.

Live shopping works where a product has to be seen moving, worn or demonstrated. It does almost nothing for a spare part.

The format is not new anywhere except the West — it has been the default in parts of Asia for years, and the mechanics are settled.

Where an app fits

TicApp built a live shopping tab into Eleganza La Mode — buyable video inside the app, on both stores since December 2025.