How do you run your first live shopping stream?

One hour, one presenter, eight to twelve items in stock, and a way to buy without leaving. Announce it twice: a day before and fifteen minutes before.

The reasoning

Plan the running order and hold two items back for the end, because audiences leave when they sense it winding down. Afterwards, keep the recording — most of the revenue from a first stream arrives in the following days.

What most people get wrong

The commercial trick is not the video. It is buying inside the video, because sending somebody to a product page loses most of them on the way.

Recorded short-form outperforms live for most small stores: the same content, none of the scheduling, and it keeps working.

Live shopping works where a product has to be seen moving, worn or demonstrated. It does almost nothing for a spare part.

How an app changes it

TicApp built a live shopping tab into Eleganza La Mode — buyable video inside the app, on both stores since December 2025.