How do you write a returns policy customers trust?

Say who pays and how long they have, in that order, in plain language. Trust comes from specificity, not generosity — a clear 14-day policy beats a vague ‘hassle-free’ one.

In more detail

Put the conditions where somebody will read them rather than in a linked page of terms. The policy that causes complaints is not the strict one, it is the one whose limits appeared after the money changed hands.

What to do about it

Unclear delivery timing causes more abandoned carts than price.

Delivery is what a customer remembers, and it is the part most stores control least.

A refund handled well makes a repeat customer more often than a sale handled well.

The mobile app angle

An app makes the after-sale part easier: order status, reordering and support in the place the customer already has open.