How does a kids and baby store in Qatar get repeat customers?

By reaching the customer at the moment the first purchase runs out, through a channel that does not charge per message. Almost every store has the timing data and spends the reach budget anyway.

The mechanics of a second order

Work out the median gap between first and second order. Whatever that number is, the reminder belongs slightly before it — after it, the customer has already solved the problem somewhere else.

Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a kids and baby store in Qatar, the answer turns on one thing in particular: The customer ages out of every product they buy, so the catalogue has to follow the child or the customer leaves.

What is different about Qatar

Small, wealthy and concentrated — a store can reach most of the addressable market without a large budget.

Card payment dominates and delivery distances are short.

What is different about a kids and baby store

Discounting to grow trains people to wait for the discount. It works once.

Where a mobile app comes into it

Knowing when somebody bought 6-month clothing tells you what they need in six months, and an app is where that is acted on.