How does a perfume store in Kuwait get repeat customers?

By reaching the customer at the moment the first purchase runs out, through a channel that does not charge per message. Almost every store has the timing data and spends the reach budget anyway.

The mechanics of a second order

Work out the median gap between first and second order. Whatever that number is, the reminder belongs slightly before it — after it, the customer has already solved the problem somewhere else.

Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a perfume store in Kuwait, the answer turns on one thing in particular: Bought as a gift as often as for the buyer, which makes the seasonal peaks sharper than most categories.

What is different about Kuwait

A small, dense, high-income market where delivery is quick and word of mouth moves faster than advertising.

Local payment habits favour cards and instant transfer.

What is different about a perfume store

Discounting to grow trains people to wait for the discount. It works once.

Where a mobile app comes into it

Gifting peaks reward a channel you can reach without paying — the week before Eid is not the week to be bidding on ads.