Is Ramadan the biggest sales period in the region?

For many categories, yes — larger than any Western retail peak. Buying patterns shift rather than simply increasing, and so do the hours people shop.

Why the answer is what it is

Late evening becomes the peak browsing window, gifting categories rise sharply, and the run-up matters more than the period itself. A campaign calendar built on a European retail year misses the largest opportunity of the local one.

What this looks like in practice

Delivery expectations in the UAE are set by same-day services, and a store shipping in five days is judged against that.

Cash on delivery is still expected in parts of the region, and it changes the economics: a refused delivery costs the shipping both ways and the stock is back with you.

Arabic is not a translation job. A right-to-left screen reads in a different order, so the layout changes and not only the words.

Where a mobile app comes into it

Both of TicApp’s most-used builds are bilingual and priced in AED, with the layout rebuilt for right-to-left rather than mirrored.