Should a homeware and furniture store in Kuwait try live selling?

Worth trying, on one condition: that buying happens inside the stream. A live session that ends with a link to a product page loses most of the audience at the moment they were most willing.

What trying it actually requires

Start with one seller, one hour, and a small number of items you hold in stock. The failure mode of a first attempt is a catalogue too wide to demonstrate and stock that runs out mid-session.

Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For a homeware and furniture store in Kuwait, the answer turns on one thing in particular: Large items, expensive delivery, and a decision made over weeks with other people involved.

What is different about Kuwait

A small, dense, high-income market where delivery is quick and word of mouth moves faster than advertising.

Local payment habits favour cards and instant transfer.

What is different about a homeware and furniture store

The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.

Where a mobile app comes into it

Saved rooms and lists do more here than notifications — the purchase is slow and shared.