Should a jewellery store in Saudi Arabia try live selling?

Worth trying, on one condition: that buying happens inside the stream. A live session that ends with a link to a product page loses most of the audience at the moment they were most willing.

What trying it actually requires

Start with one seller, one hour, and a small number of items you hold in stock. The failure mode of a first attempt is a catalogue too wide to demonstrate and stock that runs out mid-session.

Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For a jewellery store in Saudi Arabia, the answer turns on one thing in particular: High value, low frequency, and a purchase somebody returns to over days or weeks before committing.

What is different about Saudi Arabia

Saudi Arabia is the largest ecommerce market in the region by some distance, and the most phone-dominated.

Cash on delivery remains common in Saudi Arabia, which changes the economics of every refused delivery.

What is different about a jewellery store

The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.

Where a mobile app comes into it

The app’s job here is the considered return visit, not the impulse — a saved list matters more than a notification.