Should a perfume store in Saudi Arabia try live selling?

Worth trying, on one condition: that buying happens inside the stream. A live session that ends with a link to a product page loses most of the audience at the moment they were most willing.

What trying it actually requires

Start with one seller, one hour, and a small number of items you hold in stock. The failure mode of a first attempt is a catalogue too wide to demonstrate and stock that runs out mid-session.

Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For a perfume store in Saudi Arabia, the answer turns on one thing in particular: Bought as a gift as often as for the buyer, which makes the seasonal peaks sharper than most categories.

What is different about Saudi Arabia

Saudi Arabia is the largest ecommerce market in the region by some distance, and the most phone-dominated.

Cash on delivery remains common in Saudi Arabia, which changes the economics of every refused delivery.

What is different about a perfume store

The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.

Where a mobile app comes into it

Gifting peaks reward a channel you can reach without paying — the week before Eid is not the week to be bidding on ads.