Should a pet supplies store in the GCC try live selling?
Worth trying, on one condition: that buying happens inside the stream. A live session that ends with a link to a product page loses most of the audience at the moment they were most willing.
What trying it actually requires
Start with one seller, one hour, and a small number of items you hold in stock. The failure mode of a first attempt is a catalogue too wide to demonstrate and stock that runs out mid-session.
Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For a pet supplies store in the GCC, the answer turns on one thing in particular: Pet food is the most reliably repeated purchase in retail: the bag runs out on a known schedule.
What is different about the GCC
The GCC is not one market. Payment habits, delivery norms and language expectations differ enough that a single approach underperforms in at least one country.
Payment preference varies by country more than most planning assumes.
What is different about a pet supplies store
The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.
Where a mobile app comes into it
This is the clearest case for an app of any category. TicApp built barcode reordering into Pets Lounge for exactly this.