Should a supplements and health store in Qatar try live selling?

Worth trying, on one condition: that buying happens inside the stream. A live session that ends with a link to a product page loses most of the audience at the moment they were most willing.

What trying it actually requires

Start with one seller, one hour, and a small number of items you hold in stock. The failure mode of a first attempt is a catalogue too wide to demonstrate and stock that runs out mid-session.

Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For a supplements and health store in Qatar, the answer turns on one thing in particular: Subscription behaviour without a subscription: people finish a tub and reorder, often on the same day of the month.

What is different about Qatar

Small, wealthy and concentrated — a store can reach most of the addressable market without a large budget.

Card payment dominates and delivery distances are short.

What is different about a supplements and health store

The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.

Where a mobile app comes into it

Reorder reminders are the whole opportunity, and they are free through an app and paid through anything else.