What equipment do you need to start live selling?

A recent phone, a light in front of the presenter, and a wired microphone. Bad audio ends a stream far faster than bad video.

What decides it

Everything beyond that is optimisation. A tripod, a second light and a stable connection cover almost every remaining problem, and spending more before running five sessions buys equipment for a format you have not tested.

The part that gets skipped

A live stream that sells is a rehearsed show with a host who knows the stock, not a phone propped against a shelf.

The commercial trick is not the video. It is buying inside the video, because sending somebody to a product page loses most of them on the way.

Recorded short-form outperforms live for most small stores: the same content, none of the scheduling, and it keeps working.

Where an app fits

TicApp built a live shopping tab into Eleganza La Mode — buyable video inside the app, on both stores since December 2025.