What is Reels Commerce?

Short-form video you can buy from without leaving the clip — the format people already scroll, with the product attached. TicApp built this into Eleganza La Mode, live on both stores since December 2025.

It suits categories where seeing the thing move matters: clothing, beauty, anything worn or used. It suits a spare part far less.

The work is not the video player. It is making the purchase happen inside the clip rather than sending somebody to a product page and losing them on the way.