What is the cheapest way to grow grocery in the UAE?

Selling again to somebody who has already bought. It is not a strategy anyone finds exciting and it is the only one where the cost per order falls as you use it.

The cheapest growth is the growth you already paid for

Ranked by cost per incremental order: owned channels first, then referral, then paid. Most budgets run that list backwards, and the reason is usually that paid is the only one with a dashboard.

Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a grocery or food store in the UAE, the answer turns on one thing in particular: Grocery margins are thin and baskets are large, so the whole model lives or dies on delivery cost per order.

What is different about the UAE

Delivery expectations in the UAE are set by same-day services, so five-day shipping reads as slow whatever the price.

Card payment is the norm in the UAE, with cash on delivery still expected by a meaningful minority.

What is different about a grocery or food store

Discounting to grow trains people to wait for the discount. It works once.

Where a mobile app comes into it

Weekly reordering is the behaviour, and an app that remembers the last basket removes most of the work.