What is the cheapest way to grow supplements in Saudi Arabia?
Selling again to somebody who has already bought. It is not a strategy anyone finds exciting and it is the only one where the cost per order falls as you use it.
The cheapest growth is the growth you already paid for
Ranked by cost per incremental order: owned channels first, then referral, then paid. Most budgets run that list backwards, and the reason is usually that paid is the only one with a dashboard.
Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a supplements and health store in Saudi Arabia, the answer turns on one thing in particular: Subscription behaviour without a subscription: people finish a tub and reorder, often on the same day of the month.
What is different about Saudi Arabia
Saudi Arabia is the largest ecommerce market in the region by some distance, and the most phone-dominated.
Cash on delivery remains common in Saudi Arabia, which changes the economics of every refused delivery.
What is different about a supplements and health store
Discounting to grow trains people to wait for the discount. It works once.
Where a mobile app comes into it
Reorder reminders are the whole opportunity, and they are free through an app and paid through anything else.