What sells on a live stream for electronics?

Things with a decision in them. An item somebody is uncertain about — fit, size, quality, how it behaves — sells on a stream, because the stream answers the uncertainty in real time.

What sells, and what does not

What does not sell is the commodity line the buyer can price-compare in ten seconds. Putting it on a stream turns an hour of attention into a comparison shopping session.

Live selling works where the product has to be seen moving, worn or demonstrated, and does little where it does not. For an electronics store in the UAE, the answer turns on one thing in particular: Electronics are compared before they are bought, and the comparison happens on somebody else’s site. Price is visible and margin is thin.

What is different about the UAE

Delivery expectations in the UAE are set by same-day services, so five-day shipping reads as slow whatever the price.

Card payment is the norm in the UAE, with cash on delivery still expected by a meaningful minority.

What is different about an electronics store

The work is not the video. It is buying inside the video, because a link to a product page loses most of the audience.

Where a mobile app comes into it

Electronics buy rarely, so an app has less to do here unless accessories and consumables are a real part of the business.