How do you increase conversion for kids in the GCC?

Usually not on the product page. Measure the funnel by step and the loss is nearly always at checkout — address entry, payment method, or a delivery estimate the customer did not expect.

Where the drop-off actually is

The single highest-yield change for most stores in this market is showing the delivery date before checkout rather than after. It removes the reason people leave to go and check.

Winning a customer costs money and selling to them again costs almost nothing, and most budgets are spent as though the reverse were true. For a kids and baby store in the GCC, the answer turns on one thing in particular: The customer ages out of every product they buy, so the catalogue has to follow the child or the customer leaves.

What is different about the GCC

The GCC is not one market. Payment habits, delivery norms and language expectations differ enough that a single approach underperforms in at least one country.

Payment preference varies by country more than most planning assumes.

What is different about a kids and baby store

Discounting to grow trains people to wait for the discount. It works once.

Where a mobile app comes into it

Knowing when somebody bought 6-month clothing tells you what they need in six months, and an app is where that is acted on.