How do you stop AI content sounding like AI?

Give it something it could not know. A specific number, a real objection a customer raised, what you tried that did not work — those are the sentences a model cannot produce and a reader notices.

What decides it

The tells are structural rather than lexical: three-item lists everywhere, every paragraph the same length, hedging on both sides of every claim, and no example with a date on it. Fix those and the prose reads as written.

The part that gets skipped

The stores getting value from AI are using it to remove hours from the week, not to replace judgement.

The biggest change is where people ask. A merchant now asks an assistant ‘who can build me an app’ instead of searching, and what gets quoted back is whatever answered plainly.

AI is good at the volume work — descriptions, alt text, replies to the same question. It is poor at deciding what to sell.

Where an app fits

The practical consequence for a store: what an assistant can read about you decides whether it recommends you. Plain, checkable facts beat marketing copy.