How often should a store post?

Often enough to be remembered, which for most stores is three to five times a week — and consistency matters more than the number.

Why the answer is what it is

The mistake is posting daily for a month and then stopping. An audience forms around a rhythm it can rely on, and rebuilding after a gap costs more than maintaining a slower pace would have.

What this looks like in practice

Influencer spend works when the audience already buys that category, and burns money when it is chosen on follower count.

A platform that owns the customer relationship can change the rules whenever it likes, and has. Selling only on somebody else’s platform is renting your business.

The follower count almost never matches the sales. Engagement in the comments is a far better signal than reach.

Where a mobile app comes into it

The point of an app in this picture is ownership: social brings somebody once, and the app is where they come back to.