What should a kids app in Saudi Arabia actually do?

Three things and rarely more: get someone back to the thing they were looking at, make reordering faster than opening a browser, and tell them something worth being told. Everything else is a website in a shell.

What earns its place on a home screen

The feature list is not what decides installs. What decides them is whether the app removes a step the mobile site made you take — signing in, re-finding, re-entering an address.

An app earns its place through repeat purchases and notifications, so the question is really about how often somebody buys. For a kids and baby store in Saudi Arabia, the answer turns on one thing in particular: The customer ages out of every product they buy, so the catalogue has to follow the child or the customer leaves.

What is different about Saudi Arabia

Saudi Arabia is the largest ecommerce market in the region by some distance, and the most phone-dominated.

Cash on delivery remains common in Saudi Arabia, which changes the economics of every refused delivery.

What is different about a kids and baby store

Built too early it is a cost with nothing to do — an app with no customers to bring back is a bookmark nobody made.

Where a mobile app comes into it

Knowing when somebody bought 6-month clothing tells you what they need in six months, and an app is where that is acted on.