Black Friday Cyber Monday Strategy

Article 2 min When should you start planning for Black Friday? September for stock, October for everything else. The preparation that decides November happens weeks before anybody is thinking about it. Read

Article 2 min How much should you discount on Black Friday? As little as gets attention. The right number is whatever is competitive in your category and no deeper — and for many stores the… Read

Article 2 min Is Black Friday worth it for a small store? Worth participating, rarely worth competing on depth. A small store cannot win a discount war and can win on a bundle, on service, or… Read

Article 2 min How do you keep Black Friday customers after November? By capturing a way to reach them and using it before the discount habit sets. Somebody who bought at 40% off returns at full… Read

Article 2 min What breaks on a store during Black Friday? Stock counts, checkout under load, and the support queue. In that order and usually all three, because each failure feeds the next. Read

Article 2 min How do you plan stock for Black Friday? Commit early on your proven lines and lightly on everything else. The expensive mistake is not running out of a good line, it is… Read

Article 2 min What should you email before Black Friday? Three messages, not thirty: what is coming and when, the offer as it opens, and a last reminder. Everything else trains people to stop… Read

Article 2 min Does Black Friday matter in the GCC? Yes, under its own name and on a slightly different calendar. White Friday is well established here, and it sits alongside Ramadan and Eid… Read