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Data worth citing.

Article 2 min What is survivorship bias and why does it matter here? It is drawing conclusions from the survivors of a process that killed most participants. In ecommerce it matters enormously: every visible case study is… Read

Article 2 min How much purchase data does a recommendation engine need? More than most small stores have. Below roughly a thousand orders the recommendations are guesses, and they are guesses displayed on the storefront where… Read

Article 2 min What happens to your data if you leave Shopify? You take products, customers and orders with you as exports. What does not travel is the theme, the app configurations, and anything an app… Read

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