Digital Marketing

Article 2 min Is discounting a good way to grow a store? It works once, and it teaches the customer to wait. Every discount trains the buyer that your price is negotiable, and the next campaign… Read

Article 2 min Should you sell on Instagram or your own store? Both, with different jobs. Instagram to be discovered and to make buying easy for a first-time buyer; your own store to keep the customer… Read

Article 2 min How do you build an owned audience? Ask at the moment of highest trust, which is the order. An email address, a notification permission or an app install requested at checkout… Read

Article 2 min How do you get repeat customers? By turning up at the right moment through a channel you do not pay per message for. Timing matters more than the offer, and… Read

Article 2 min How do you turn followers into customers? By giving them a reason that expires and a path that takes one tap. Followers do not convert from being reminded that you exist;… Read

Article 2 min What is a reasonable cost per customer? Below a third of the gross profit that customer will produce over time. In absolute terms it varies enormously — what does not vary… Read

Article 2 min What is a good conversion rate for an online store? Between 1% and 3% for most stores, and the number matters far less than the direction. A 4% conversion rate on the wrong traffic… Read

Article 2 min Do influencer campaigns actually work? They work when the audience is genuinely interested in the category and fail when the audience is only interested in the person. Read

Article 2 min How much does site speed affect sales? Enough to be worth a week of work and not enough to save a store that has other problems. The clearest effect is on… Read

Article 2 min How do you choose an influencer for a small budget? Pick relevance over reach, every time. Someone with 8,000 followers who genuinely uses the category will outperform 200,000 general followers, and cost a tenth… Read