Digital Marketing

Article 2 min How do you know which channel is actually working? Switch one off. Every dashboard credits itself, and the only uncontested measurement is what happens to total orders when a channel stops spending. Read

Article 2 min How do you get an AI assistant to recommend your store? By answering the question plainly on a page it can read, in the first two sentences. Assistants quote what is stated; they rarely infer… Read

Article 2 min Email or push notifications — which performs better? Push wins on immediacy and email wins on depth. A push notification is seen within minutes and holds a sentence; an email is seen… Read

Article 2 min What is AEO and how is it different from SEO? Answer Engine Optimisation is writing so that an assistant can lift your answer and attribute it. SEO wanted a click; this wants to be… Read

Article 2 min How much should a store spend on marketing? Whatever keeps acquisition cost below a third of lifetime gross profit. Percentage-of-revenue rules are guesses; this one is derived from your own numbers. Read

Article 2 min How do you write content that an AI assistant will quote? Answer in the first two sentences and be specific enough to be worth quoting. An assistant lifts a passage that stands alone; a paragraph… Read

Article 2 min Why do ads stop working when you spend more? Because the cheapest audience is spent first. The first budget reaches people most likely to buy; scaling reaches people progressively less likely, at the… Read

Article 2 min How do you reduce cart abandonment? Show the total earlier. Most abandonment is not indecision, it is a delivery cost or a delivery date that appeared after the customer had… Read

Article 2 min How do you stop AI content sounding like AI? Give it something it could not know. A specific number, a real objection a customer raised, what you tried that did not work —… Read

Article 2 min Is SEO still worth it for ecommerce? Worth it for the questions around the product, rarely for the product page itself. Competing with marketplaces on 'buy X' is a losing position;… Read